Enough was enough!
We were sick of our lacklustre lashes and we weren't willing to get lash extensions.
Who had the time or money for all those fills anyways?
Not to mention, we'd seen a few scary situations where people in our networks had woken up after eyelash extensions looking like wasps had stung both their eyes.
We'd tried falsies, raw castor oil and finally a selection of lash serums but our eyes kept getting irritated and we just weren't seeing any results.
It was time to take action.
We were going to develop a highly effective lash serum that adhered to clean beauty standards.
It was easy to start with what we DID NOT want.
Many lash serums on the market contained parabens, "fragrance" (a code name for over 3,000 toxic ingredients), and other ingredients that irritated our eyes.
Some of the more prominent serums on the market contained Bimatoprost, a chemical in the Prostaglandin family, a drug used to treat glaucoma.
We looked for Amazon.com lash serums to try and were shocked at what we found. Some of the "key ingredients" in top selling lash serums were:
and had reviews like this:
It seemed like we had our work cut out for us.
But, one thing was for sure.
We were not going to stop until we found a the right ingredients for a non-toxic and gentle lash serum that really works.Breakthrough.
We spent over a year researching ingredients, consulting with beauty insiders, learning from natural product experts and testing our serum before the EUREKA! moment.
The ingredients in our lash serum were going to have to be ultra high quality and either rejuvenate, hydrate or fortify our eyelashes.
These ingredients are powerful antioxidants and help reverse naturally occurring environmental damage while slowing the ageing process.
Keeping your lashes hydrated also helps the strengthening ingredients reach all the way from the follicle to the tip of the lash.
Our unique multi-peptide complex (including Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3 and Red Clover Extract) stimulates structurally important keratin genes and boosts collagen production.
These ingredients strengthen your lashes and follicles.
We'd found the exact combination of ingredients we'd be look for.
It was time so share it with the world.
That means we'll never use unnecessary filler ingredients or toxins in our products.
Our eyelash growth serum is for you to enhance the look of your eyelashes in a safe, non-irritating but BOLD way.
We're excited for you to join our family and begin growing your longest and fullest looking lashes ever.