Our Story - Redefining Luxury
Our lash serum was originally created for our friends and family to give them a natural and effective way to enhance their eyelashes. It worked so well we had to go mainstream.
It was easy to start with what we DID NOT want. Many lash serums on the market contained alcohol, fragrance, and filler ingredients which are irritating to the eye. Some of the more prominent serums on the market contained BIMATOPROST, or a direct relative, which is actually a drug with some pretty nasty side effects.
We spent over a year researching ingredients, consulting with beauty insiders, learning from natural product experts and testing our serum before the EUREKA! moment.
The research led us to one BIG CONCLUSION. Our eyelashes require the right combination of supports to reach their full potential and beyond. The three key categories are Rejuvenating, Hydrating and Fortifying.
The first step to boosting our eyelashes is to rejuvenate the lash line with Aloe, Cucumber extract and Castor Oil. These ingredients are powerful antioxidants and help reverse naturally occurring environmental damage while slowing the ageing process.
To ensure maximal health and avoid brittleness, eyelashes must be as hydrated as possible. Ingredients such as Panthenol (Provitamin B5), Sodium Hyaluronate (holds 1,000x its weight in water) and Honey Extract moisturize both eyelashes and the dermis of the lash line. Keeping lashes hydrated also helps the strengthening ingredients reach all the way from the follicle to the tip of the lash.
Our unique multi-peptide complex (including Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3 and Red Clover Extract) stimulates structurally important keratin genes and boosts collagen production. Strengthening both the lashes and the follicles that hold them extends the natural lash growth cycle and supercharges one of our most important facial features.
We're big believers in the Clean Beauty Movement. If there is a natural alternative, we're all for it. We want anyone looking to enhance the look of their eyelashes to be able to do so in a safe, non-irritating and bold way. Our lash serum will give you the look you crave with none of the side effects you fear.