3 Reasons Why Clean Beauty is Taking Over the Cosmetics Industry

3 Reasons Why Clean Beauty is Taking Over the Cosmetics Industry

7 minute read

The conventional beauty industry has been known for using harmful ingredients in their products, which are not only bad for the environment but also for our health. However, with the rise of clean beauty, more and more people are becoming aware of the importance of using products that are safe and natural.

Clean beauty is not just a trend but a shift in how we approach our beauty routines. In this article, we'll explore the three main reasons why clean beauty is taking over the cosmetics industry and why it's here to stay.

The Clean Beauty Movement

Clean beauty products are cosmetics and personal care products that are made from natural ingredients that are non-toxic and environmentally friendly. They are free from harmful chemicals such as parabens, phthalates, sulfates, and synthetic fragrances.

Clean beauty products are formulated with ingredients that are derived from plants, minerals, and other natural sources. These ingredients are chosen for their effectiveness and safety, and they are often organic or sustainably sourced. When man-made ingredients must be used, "clean brands" will stick with safe synthetics like hyaluronic acid that aren't harmful to the skin or environment.

Clean beauty products are also produced using sustainable and ethical manufacturing practices, such as using renewable energy sources and reducing waste. Many brands also prioritize cruelty-free testing and packaging that is recyclable or biodegradable.

Clean beauty standards require products that are better for both the individual and the environment, and they are becoming increasingly popular among consumers who are looking for safe, natural, and eco-friendly alternatives to traditional beauty products with dangerous ingredients.

Reasons Clean Beauty and Personal Care Products Are On The Rise

Now more than ever, consumers are more conscious about what hey put on their skin and the impact it can have on their health and the environment. The rise of clean beauty and personal care products is not just a trend, but a movement towards healthier and safer products that benefit both the individual and the planet.

#1. Clean Beauty Products Are Better For Our Health

There is growing concern over the potential health effects of some of the chemicals found in traditional beauty products. Natural skin care and cosmetic products are made with non-toxic ingredients that are generally safer for our bodies. Traditional beauty products often contain harmful chemicals such as parabens, phthalates, and formaldehyde. Scientific studies show that these ingredients have been linked to severe long-term health damage like cancer and even birth defects.

Some of the chemicals found in traditional beauty products, such as phthalates and parabens, have also been linked to hormone disruption. Clean beauty products are formulated without these hormone disrupters.

For those with skin sensitivity, reducing exposure to irritants is a priority. Clean beauty products are often free of synthetic fragrances, which can be a common irritant for many people. Avoiding these ingredients in cosmetics and skincare products may help reduce the risk of skin irritation and allergic reactions.

Many clean beauty products are made with nourishing, natural ingredients that are rich in antioxidants, vitamins, and minerals. These ingredients can help support healthy skin function and may help reduce the risk of premature aging and other skin issues.

#2. Clean Beauty Brands Are Committed to Protecting The Environment

Consumers are becoming more aware of the environmental impact of traditional beauty products and are demanding more transparency from the cosmetics industry. Many of these products contain ingredients that are not only harmful to human health, but to the environment as well—such as microbeads, triclosan, and non-biodegradable plastics. By avoiding these ingredients, we can help reduce the amount of harmful chemicals that end up in our waterways and ecosystems.

Many clean beauty products are made with sustainably sourced natural ingredients that are grown and harvested using environmentally friendly practices. These ingredients are often organic, non-GMO, and grown without harmful pesticides or fertilizers.

Safer beauty brands often prioritize sustainable solutions like packaging that is recyclable or biodegradable. This helps to reduce waste and prevent harmful materials from ending up in landfills or the ocean. They may also use renewable energy sources and prioritize reducing their carbon footprint by using eco-friendly manufacturing practices. Many clean beauty brands prioritize ethical practices, such as fair trade and cruelty-free testing. 

#3. Consumer Demand For Clean Products is Increasing

The demand for clean products has been driven by a number of factors, including greater awareness of the health and environmental risks associated with certain chemicals, as well as a desire for more sustainable and ethical products.

Consumers are increasingly interested in products that are free from harmful chemicals, and they are willing to pay more if their favorite products are free from harmful ingredients. The rise of social media has also contributed to the popularity of clean beauty. Influencers and beauty bloggers are promoting clean beauty products and educating their followers about the potential risks associated with traditional cosmetic ingredients.

As a result, many companies have begun to shift their focus towards creating cleaner beauty lines with more natural products in order to meet this growing consumer demand.

How to Make the Switch to Face and Body Products With Clean Ingredients

If you want to make the switch to clean, non-toxic beauty products, here are some steps you can take:

  1. Read labels: Look for products that have clear labels and ingredient lists, and make sure to read them carefully. Avoid products that contain ingredients you're trying to avoid, such as parabens, phthalates, prostaglandins and sulfates.

  2. Research brands: Look for brands that prioritize clean standards and sustainable practices. There are many resources online that can help you find brands that align with your values, such as EWG's Skin Deep database and Think Dirty app.

  3. Check for certifications: Look for natural beauty products that have a clean seal or certifications that ensure they are free from toxic chemicals. These certifications can help you feel confident that the product meets certain standards for ingredient safety and ethical production practices.

  4. Consider your personal needs: You want to make sure you still have effective beauty products, so consider your skin type and your needs. Look for high-performing clean ingredients like green tea extract for anti-aging, cacao or coffee extract for brightening skin, and peptides for eyelash and hair follicle growth.

  1. Start small: Start by replacing one or two skincare or body products that you use as part of your daily routine. This will help you transition gradually and make it easier to identify which products work best for your skin.

One of the most important things you can prioritize when it comes to face and body care products is anything you put on your eyes. Lash Luxury's natural eyelash serum is free from toxic ingredients and is a cruelty-free, clean beauty brand that is proven to provide longer, thicker lashes. As you make the switch to safe and natural beauty products, check out our non-irritating and naturally powerful eyelash serum.

Daily Eyelash Serum

Daily Eyelash Serum


⭐️⭐️⭐️⭐️⭐️ "Yes, these are my natural lashes." Imagine waking up to perfectly full, long, and luscious lashes every day without the need for a high-maintenance beauty routine. Our natural eyelash serum was formulated using clinically tested peptides that help boost your eyelash growth cycle and… Read More

Learn More

« Back to Blog